Winter Miles, Mountain Air, and What Comes Next
This week, we traded city streets for something a little wilder — the mountains of Chamonix, France. The valley greeted us with a steady 12km run to warm the legs, before we hit the local track for a sharp interval session. Speed, precision, and shaking off the weight of long winter base miles were the focus. The kind of session that reminds you what your body’s capable of when it’s pushed in the right environment.
Between hard efforts and recovery moments, we captured exactly what we came for: the feeling behind our upcoming Winter Collection. These pieces are built for the colder days — when temperatures drop, motivation dips, and the work matters even more. Every detail has been shaped around performance, comfort, and movement, with the kind of refinement that supports you through the sessions where excuses feel easiest.
Chamonix gave us everything we needed and more. Dramatic peaks, icy routes, crisp mountain air — a backdrop that made training feel unreal and content creation effortless. It’s a place that pushes you, inspires you, and makes every shot feel like part of a bigger story.
It’s been a wild location to train, create, and bring this campaign to life. The views? Completely unmatched. And the energy? Exactly what this collection stands for.
Stay tuned — the Winter Collection drops later this month.
Kee & Bamo